Google Advertising (How to Advertise on Google)

Advertising on Google means opening a Google Ads account and setting a goal, budget, keywords and ad copy so your ads appear in Google Search, on YouTube and on Google Maps. In this guide we explain how to advertise on Google step by step.

GOOGLE ADVERTISING

Grow your business with Google Ads.

Google is one of the most widely used search engines in the world. Nowadays, when people do research or review a product, they usually search through Google. Advertising through Google Ads allows your products and services to appear at the top and reach potential customers quickly.

Why Should I Use Google Ads?

When you advertise through Google Ads, your ad will be displayed on Google-owned platforms and the Google Search Network Partners. This allows you to showcase your products and services to a wider audience. Additionally, you can increase your visibility with different ad options such as search, display, shopping, video, and app ads.

Take Advantage of Google Ads Benefits

With Google Ads, you can customize your ads to reach the right people, in the right place, at the right time. This way, you prevent unnecessary ad impressions and clicks, protecting your ad budget. Google Ads offers targeting options (keywords, age, gender, location, language, day, time, frequency, and device) that help you reach people interested in your products and services faster.

How to Advertise on Google: Google Ads in 7 Steps

To advertise through Google Ads, you first need to create a Google Ads account if you don’t have one. To create an account and advertise, you will need a Google account, email, and a website.

1. Open a Google Ads account

   Sign in to Google Ads with your Google account and enter your business name and the website your ads will point to. Add a valid payment method for billing; opening an account is free.

2. Choose your campaign goal

   Pick the goal that fits your business, such as sales, leads, website traffic or app promotion. The goal you choose determines which campaign types and bidding strategies Google suggests.

3. Select the campaign type

   Choose a Search, Display, Shopping, Video (YouTube), Performance Max or App campaign. For service businesses, a Search campaign is usually the most controllable place to start.

4. Set location, language and audience

   Choose the country, city or region where your ad will appear and the language of the users who will see it. Optionally add interest and demographic audiences and set the days and hours your ad runs.

5. Add keywords

   Use keywords to decide which searches trigger your ad and choose the match type (broad, phrase, exact). Add negative keywords so your budget is not spent on irrelevant searches.

6. Write your ad

   Enter the display URL, headlines and descriptions, and enrich the ad with assets such as call, location and sitelinks. Responsive search ads accept up to 15 headlines and 4 descriptions.

7. Set budget and bidding, then publish

   Choose your average daily budget and bidding strategy (conversions, clicks, impression share), review the settings and publish the campaign. Ads go live after Google's policy review, usually within one business day; setting up conversion tracking before launch lets you measure results.

Google Ads Budget Setting and Management

When advertising on Google, you need to determine the right budget and bidding strategy that suits you. In ad management, you can protect your advertising costs by setting a daily budget limit for each campaign. Moreover, with the provided bidding strategies, you can increase website clicks or conversions from ads. With bidding strategies based on conversion and click, Cost Per Acquisition (CPA) and Cost Per Click (CPC) options help you keep your budget under control.

You can contact us to manage your ad spending, ad strategies, and ensure proper management of your Google Ads account.

If you would rather leave setup and management to an expert team, our Google Ads agency service sets up, manages and reports on your campaigns for you.

Google digital marketing areas;

• Google Search Ads
• Google Shopping Ads
• YouTube Ads

Get a Quote Now Google Ad Packages