Google Advertising (How to Advertise on Google)
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GOOGLE ADVERTISING
Grow your business with Google Ads.
Google is one of the most widely used search engines in the world. Nowadays, when people do research or review a product, they usually search through Google. Advertising through Google Ads allows your products and services to appear at the top and reach potential customers quickly.
Why Should I Use Google Ads?
When you advertise through Google Ads, your ad will be displayed on Google-owned platforms and the Google Search Network Partners. This allows you to showcase your products and services to a wider audience. Additionally, you can increase your visibility with different ad options such as search, display, shopping, video, and app ads.
Take Advantage of Google Ads Benefits
With Google Ads, you can customize your ads to reach the right people, in the right place, at the right time. This way, you prevent unnecessary ad impressions and clicks, protecting your ad budget. Google Ads offers targeting options (keywords, age, gender, location, language, day, time, frequency, and device) that help you reach people interested in your products and services faster.
How Can I Advertise on Google?
To advertise through Google Ads, you first need to create a Google Ads account if you don’t have one. To create an account and advertise, you will need a Google account, email, and a website.
Step-by-step Google Ads advertising process;
- Enter your business information.
- Select the campaign goal (Sales, Website Traffic, App Promotion, etc.).
- Choose the campaign type (Search Network, Display Network, Shopping, etc.).
- Select the objectives you want to focus on (Purchases, Page Views, etc.).
- Choose the bidding type (Conversions, Clicks, Impression Share, etc.).
- Select the campaign network settings (Search Network, Display Network).
- Determine the locations where your ad will appear.
- Choose the language option for the users who will see the ad.
- You can select an audience option for people interested in a specific audience.
- Enter the days and times when the ad will be displayed.
- Enter the keywords where you want the ad to appear, based on the match type (broad, phrase, exact match).
- Create the ad by entering the display URL, ad headline, ad descriptions, and other fields.
- Enter the average daily budget you want to spend on the ad.
- Finally, after reviewing the information, it can be published.
Google Ads Budget Setting and Management
When advertising on Google, you need to determine the right budget and bidding strategy that suits you. In ad management, you can protect your advertising costs by setting a daily budget limit for each campaign. Moreover, with the provided bidding strategies, you can increase website clicks or conversions from ads. With bidding strategies based on conversion and click, Cost Per Acquisition (CPA) and Cost Per Click (CPC) options help you keep your budget under control.
You can contact us to manage your ad spending, ad strategies, and ensure proper management of your Google Ads account.
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