YouTube Ads

YOUTUBE ADS

YouTube ads let you tell the story of your brand and products in video to the right audience on one of the most watched platforms. You set the budget, and your ad is shown only to viewers who match the age, interest, location and topic targets you choose.

What Are YouTube Ads?

YouTube ads are video campaigns managed in Google Ads. Your ad video is uploaded to YouTube and linked to your Google Ads account; it is then shown before or during videos, in search results, in the home feed or between Shorts. A campaign can be built around different goals such as brand awareness, website traffic, leads or sales.

YouTube Ad Formats

• Skippable in-stream ads: Play before or during a video; viewers can skip after 5 seconds. This is the most common format for longer introductions and website traffic goals.
• Non-skippable in-stream ads: Short videos that are watched without a skip option. Suitable for campaigns and launches where the full message must be seen.
• Bumper ads: Non-skippable ads of up to 6 seconds. Used to repeat a short, memorable message to many people at a low cost.
• In-feed video ads: Appear with a thumbnail and text in YouTube search results, the home feed and next to related videos. The user chooses to click and watch the video.
• Shorts ads: Shown full screen between vertical short videos. They work best with videos made in vertical (9:16) format to reach a young, mobile audience.

How Are YouTube Ad Prices Determined?

There is no fixed price on YouTube; cost is set by auction. For skippable ads you usually pay when a viewer watches the ad for a certain time or interacts with it, while bumper and non-skippable ads are paid per thousand impressions. Audience size, competition in your sector, ad format, video quality and season (e.g. sales and holiday periods) all affect the cost. You set the daily or total campaign budget, and the ad budget is paid directly to Google.

Targeting Options

With YouTube ads you can target people by demographics such as age, gender, parental status and location; by interests and purchase intent; and with custom segments built from their Google searches. You can remarket to people who visited your website or watched videos on your YouTube channel, and show your ad on specific channels, videos or topics.

How to Advertise on YouTube

1. Upload your ad video to your YouTube channel (public or unlisted) and link the channel to your Google Ads account.
2. Create a new campaign in Google Ads and choose the video campaign type that fits your goal.
3. Set the budget, bidding strategy, campaign dates, location and language.
4. Add audience, topic and placement targets, and exclude content you do not want your ad to appear on.
5. Enter the video URL, display URL, call to action and headline, then publish the campaign; set up conversion tracking before launch.

YouTube Ad Management with Aironev

At Aironev, we start every YouTube campaign by clarifying its purpose: brand awareness, website traffic, or conversions such as forms and sales? We plan the ad format, audience, budget split and the message to deliver in the first seconds of the video around that goal. After launch we track view rate, cost per view and conversions weekly, exclude weak placements and shift the budget to the audiences that perform best. If you prefer to set up the campaign yourself, you can find the basic steps in our how to advertise on Google guide.

• Google Search Ads
• Google Shopping Ads
• YouTube Ads

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