Google Shopping Ads

GOOGLE SHOPPING ADS

Google Shopping ads show the products in your online store in Google search with their photo, price and store name. Because users see the image and price before they click, the traffic you get is closer to a purchase.

What Are Google Shopping Ads?

Unlike text ads, Shopping ads work from your product data rather than keywords. The title, description, price, image and stock information of your products are sent to Google Merchant Center as a product feed. Google matches the user's search with this data and shows your relevant product above the search results, in the Shopping tab and in Images results.

What Do You Need for Shopping Ads?

• An online store where products can be added to the cart and bought with secure payment.
• Return and exchange terms, contact details and delivery information clearly shown on the site.
• A verified Google Merchant Center account linked to your Google Ads account.
• A product feed that keeps price, stock, image and product identifiers (GTIN/barcode or brand and model number) up to date.

Standard Shopping or Performance Max?

A Standard Shopping campaign gives detailed control over product groups and bids, so you can clearly see how much is spent on each product. Performance Max uses the same product feed to distribute your ads automatically across Search, Shopping, YouTube, Display and Gmail. Standard Shopping usually works better for control in stores with few products or that are just starting, and Performance Max for scaling in stores that already have enough conversion data.

Why Does the Product Feed Matter?

Since you do not choose keywords in Shopping ads, the product title and description largely decide which searches your product appears for. Titles that include searched details such as brand, model, color, size or material, clear product images and a feed price that matches the site price exactly increase both visibility and click-through rate. A price or stock mismatch, on the other hand, gets products disapproved in Merchant Center.

If you do not yet have an online store that can produce a product feed, you can build one ready for Shopping ads with our e-commerce website service and compare packages on our e-commerce prices page. For an existing store, Aironev plans the Merchant Center setup, feed optimization and campaign management with you.

• Google Search Ads
• Google Shopping Ads
• YouTube Ads

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